British Heart Foundation: Heart Matters layout

Heart Matters is a magazine dedicated to providing information to those people living with a heart condition. It achieves this through telling real life stories, bringing awareness to the latest medical developments, highlighting key research findings and offering nutritional advice.

This illustration created by Peter Greenwood beautifully visualises the tone of the copy on the opening spread and then transitions into more factual bite size type icons on the turn. With emotive subject matter, we felt it was important that the visuals were both respectful and inspiring but also practical and useful.